Action
A publishing embed that connects readers to the power of their civic voice, founded by Jordan Hewson, founding editor of Global Citizen and daughter of activists Ali Hewson and Bono. Using a traditional Double Diamond design approach, I discovered opportunities for value creation, defined userflows, designed interface components, and developed prototypes.
Brand identity. Logo, color stories, typography, graphic design.
Changing the headlines
Action modules are embedded in news articles, prompting readers to take a poll, sign a petition, tweet at a policy-maker, or donate to a nonprofit without leaving the page. If you’re inspired to take action after reading an article, a press of a button allows you to add your signature to an NGO-backed petition, amplifying the power of your support by combining it with multitudes.
The first priority was to get the experience right — the modules had to feel trustworthy and seamlessly integrate with articles. Armed with user research, publisher interviews, and a beta run on the Huffington Post, I created a customizable design that engaged readers to act.
Publisher embed. Research, mental models, user flows, interface design, prototype.
Collaborating with students
Four years after its inception, Action embeds were in major online publications, Rob Walport joined as Head of Product, and I was teaching at Parsons School of Design.
In my graduate course, students worked with Jordan and Rob in a seven-week mock Inception. Students learned about the mission, value proposition, and audience; conducted research and interviews; identified opportunities for new offerings; tested concepts with lo-fi wireframes; and presented moodboards, UI clouds, key screens, diagrams, and hi-fi prototypes directly to the client.
"Thank you for your help in getting Speakable to where we are today: a successful, human company that makes civic participation a smarter experience." — Jordan Hewson, Founder and Chairwoman